Saturday, December 27, 2008

Damn the Indian Railways

Now you know why I hate the Indian Railways so much? Nah! How would you know? Let me explain.

My cousin is getting married this Monday in Jaipur. So my parents decided that we all attend it. We planned that they fly from Vizag to Delhi on 27th December (today), and I would join them at the airport travelling by train from Lucknow. Initially I was sceptical that I would get bored all morning in Delhi as my train was scheduled to reach at 8AM in the morning, and their flight was scheduled to land at 2PM. Six long hours in Delhi.

Thanks to Ahen, we decided that we could meet up and spend the morning chatting. Awesome, I was eagerly waiting. 6hours well spent, and then right in time to the airport to carry forward with journey till Jaipur.

But well, thanks to Indian Railways, I miss my date with Ahen, and now I am also forced to ask my parents to wait at the airport rather than me waiting for them (which was supposed to happen!!). I am sure m brother would mock more at me. He is 2000 odd KMs from Delhi, while I am just 500KM away. But in spite of starting out last night, and he just having started at 11:30AM, he has reached earlier than me. Air travel! And damn the Indian Railways.

Thankfully I am in 3rd ac, and quite comfortable comparatively. I just shudder to the thought of people in sleeper class. They must have frozen to death by now. What I don’t understand is – Lucknow to Delhi takes about 7hrs by train. So, starting at 11:30PM last night, we were supposed to reach at 6:30Am (the right time was 8:15AM). Cool agreed! It is 2PM now, and the train I hear is expected to reach Delhi at about 3:30PM. That makes it a 16hrs travel. Assuming that the night journey was slowed down by the fog, and starting at 7Am in the morning, it should have reached by 2PM (7hrs journey). What was the train engrossed in all night? Dating and mating with another train, while all its inmates were dead sleeping? Well, if that was the case, I should say quite a silent affair it was. Huh!

Totally frustrated!! Now I hope the expectations are not changed again. Please let me reach Delhi by 3:30PM. Luckily I don’t have any flight to board, or thanks to the low cost airways (my general carriers) and the Indian rail, I would have forfeited all my money. But yeah, I still have important stuff to do. It is my parents’ anniversary and I don’t want them to spend it all travelling – Air and then Cab till Jaipur!!!

Down with the Indian Railways!!! When would we get the EU rail kinda thing in India?

Wanted to blog about my weird experience at VLCC, but well I guess with this mood it would not come all that funny!

Also, a Merry Christmas to all my reader. A little belated though!

Thursday, December 25, 2008

Ghajini Movie Review

The South has always made better commercial movies than BollyWood, and many of them have been remade in hindi. Ghajini adds on to the list, and excellent it is.

One interesting fact is the name of the movie, which makes it one of the few movies which have the Villain's name as its name.( Can't recall any other movies with the villain's name as the name of the movie, but i guess there sure should be some!).

Saw the movie today in the premier how at FUN. We booked our tickets in the morning itself, and later read about the controversy. We were skeptical if it would actually release or we would be forced to watch Rab ne bana di jodi again (I don't mind though!). Thankfully the courts allowed it to be screened without allaying to the claims of the original producer who was trying to make some quick money.

The case goes simple. A little-known production banner, KBC Pictures, had filed a case in the court Monday, claiming that producer Madhu Mantena had infringed upon its copyright as it had acquired the right to re-make 'Ghajini' in Hindi. In other words, the Tamil producer (who originally made the movie) claims to have sold the rights to Allu only for the telugu version. And now he is after Allu daring him to reason his quest in making it in hindi, when he was already in the mood of making Kahani Ghajini ki!! What? Did he want to make a serial soap or something??

And the timing of filing the case just seems apt. Did the complainer not get affected by the massive marketing done by the producers spending over 140 million rupeer.

Having seen the Telugu version, comparisons were bound. in spite of initially believing that Surya was a different kinda actor, and Aamir would not fit into his shoes, Aamir has given his full as always, and it shows. be it his physique (which by any standards is huge considering the Aamir look that we have been seeing all these years), his look as the traumatic person, posh look of the flashback character - he excels in all.

The review of the movie from real Bollywood

Sanjay Singhania (Aamir) after being hit on head suffers from a short term memory loss. He cannot recollect anything beyond 15 minutes. He has various phone numbers and names tattooed on his body all hinting at one thing, seek revenge for the murder of his girlfriend, Kalpana (Asin). The only clue he has is the name that he remembers his dying girlfriend uttered in his ears - Ghajini. What obstacles Sanjay encounters in his hunt for Ghajini forms the rest of the film.

The film is a perfect masala film, a revenge thriller, a genre which was very popular in the 80s. But what sets the film apart from a typical pot boiler is the way the screenplay has been structured, oscillating between flashbacks and present time. There is also a good balance of romance, suspense, action and comedy. Plus the biggest asset – Aamir Khan! The story has two major flashbacks, but unlike many films where flashbacks do nothing for the film itself, this one actually aids in building the character and adding intensity to them. Having seen Sanjay’s past life, you see reason for his current actions. The film at no point justifies the actions but it does give you reason to go with the flow.

Murugados’s direction is terrific and the master story teller that he is, he just doesn’t give the audience a moment to think even in 180 minutes running time film. Technically it definitely stands amongst the best films of 2008. Superb editing (Anthony), excellent camerawork (Ravi K Chandran) and amazing sound design (Resul) take the film to an altogether different level. The action by Peter Hains and Stunt Shiva keeps you on the edge of your seat. But some action sequences have turned out a bit too gory and not meant for the faint hearted. But with Aamir giving his everything all out in them they end up being a treat to watch. A.R. Rahman’s melodies are a treat to watch onscreen having been excellently picturised. Also, none of the songs hamper the proceedings.

Amongst the sequences that stand out are Aamir’s first encounter with Asin, Aamir visiting Asin’s boss’s party, Aamir’s outburst in the hospital, Asin’s murder sequence and of course the action packed climax where Aamir for a moment forgets what he is fighting for when he comes face to face with the villain!

In an author backed role, Aamir has outperformed himself, making us fall short of words in his praise. He is not only utterly convincing as a killing machine but he is extremely loveable in the romantic comedy sequences with Asin. South starlet Asin in her Bollywood debut leaves a lasting impression. Jiah though fits the part somehow pales in comparison to Asin. Her accented Hindi irritates. Pradeep Rawat brings back to Bollywood, the true villain that was missing since long time. He is menacingly good.

Ghajini does live up to the hype it has generated and is a must watch for Aamir Khan fans and also for debutante Asin and the latest addition to talented filmmakers of Bollywood, director A.R. Murugadoss.

Overall, a nice time pass entertainer. The producer is in to rake in the moolah taking advantage of the extended weekend barring friday, and the soon to follow new year.

After getting back from the movie, headed for the StEX committee meeting, and form there straight to the gult wing for Absenthine bought from France by Charan. Ah! it feels bliss, on spite of just two pegs.

Now in the room, juts trying to get over the insomnia. probably i should download Ramgopal varma Ki Aag from DC, and then watch it, for it to act as sedatives. Sleep!

Wednesday, December 24, 2008

Life at a stand still

PPO from Cadbury. I have not yet announced this to my Collegian readers. Yes people, i have got a Pre Placement Offer from Cadbury India Limited - the place i interned last summers.

My two months in cadbury were very eventful and i enjoyed every bit of it. It made me a frequent flyer with KingFisher, and am also the prowd owner of KingClub Card. I was also made rich by 50K during the course of two months, and had a chance to visit the choicest of the places in India( Vizag - Home!!, Delhi and God's own place - kerala). Also, i had the chance to reside in the best of the hotels and live life to the fullest.

tangible things apart, it was quite an enriching experience. The people there were quite friendly and inspite of the huge age differences, everyone was so amicable and easily approachable. The Power Distance (picked up this word in the Advanced Oral Communications (AOC) class today) as such did not exist at all.

On the whole, my two months in corporate life, my first ones for that, were like the ideal setting for the perfect work experience i wanted. i always believed i worked really hard during those two months, and the PPO just added the cream to all the cherish able moments.

Needless to say, with my weakness for chocolates, I have accepted their offer and have signed out of the campus placement process.

All this happened in November first week, during Summer placements. I was given three days to accept, or reject the offer. These were like the most confusing three days in recent past. Accept?? or Reject?? (And chase my dream of PnG, HUL and likes??). After lots of consulting, talking to family,friends, seniors, teachers and everyone possible i just could not resist the tempting offer.

Cadbury is THE BEST FMCG company and no doubt i always so wanted to join it. My only consideration and the reason for confusion was - What would i do for the rest of my tenure at L? Till then i was busy day in day out preparing for various competitions, participating in all extra curricular events, etc.. Now after the PPO what would be the motivation level?/ Would i still keep myself engrossed with these? Or would i have to search new avenues? Finally i decided - Enough of this mad rush and blind follow the herd mentality. Follow my own dream, nurture my own stature without any kind of Peer pressure. pursue all those activities that i always wanted to do, but could not find the time for..

After seeing the movie Dasvidaniya i made my own MBALIST (Something like Bucket List with a list of things i would like to accomplish before completing my stint here for MBA). i have made a list. And hope i reach each one of them. hope i be able to tick away on successful completion each one of them. Would disclose my MBALIST very soon, after it is completely drafted.

Btw, I hav joined Salsa Classes here at Lucknow to learn shake my hops more better!!

So till i learn shaking my hips to the Cuban tune, have fun watching the new Khan flick Ghajini. Have a look at the poster of Ghazini or Gajodhar..

p.s.: Going to jaipur, Rajasthan, this Saturday to attend my cousins wedding.

Wednesday, December 17, 2008

Brand Equity Ad agency Reckoner

While it shows in these times of recession and slowdown, that even malls are causing frustration among the people, and i am back from my trip to Manali and well into term 6, the best way to pass time is to watch ads.
It is time again to award those who build brands. The ad agencies and the people behind it.

Before we set out opening Youtube or google (now that it has reached 72% market share, i can safely assume that google is THE search vehicle), i guess it makes sense to take some time out and salute the people and agencies behind these wonderful ads. Why not? When we can adore Karan johar and ShahRukh Khan for hours, why should the ad people be left behind? i am sure many ads there are more fun to watch than the Dostana of karan johar (Except maybe for the venice scene where Aby excelled!!)

yes i am talking about the annual Brand Equity Ad agency Reckoner.The annual special edition, to be out today (Am awake waiting!!) has, over the last five years, emerged as one of the most-anticipated issues of Brand Equity (Economic Times on Wednesdays). Packed with power lists, rankings and analysis, the Agency Reckoner is a concise guide to India’s most admired creative and media agencies. And a reliable barometer for the hottest names in the business.

The question that’s foremost on many lips is whether Ogilvy will be able to hold on to the numero uno position for the sixth year running. Or will the successes of some agencies at Cannes — and the marketplace — see the rise of a new No 1? There’s also curiosity over which agency will top the Media Agency rankings — Mindshare, Madison or Starcom? And will there be dramatic changes in the Most Influential People lists? All we can say is there are surprises galore.

For the first time, this year’s Reckoner has also ranked agencies in three new verticals — Brand Promotion Companies, Digital Agencies and Design Specialists. This is in recognition of the emerging trend in marketing communications, where advertising spends are slowly but steadily being diverted into specialist channels. As always, Brand Equity is ahead of the curve in acknowledging the dynamics of a changing communications environment.
Source : Economic Times

The thing that has really caught my eye is the way the edition and the event have been marketed, with these innovative ads. If not anyone else, probably the agency behind these ads should be given away the prizes. Subtle, made with low cost, but in line and very effective with an underlying humour. All speaking out the truth about the ad industry. probably Fashion conscious Madhur bhandarkar can get inspired and go on make Ad-War-Teasing (Sourced from PRISM - The marketing cell of IIML). Have a look at the award winning ads. Er! I mean the ads on the awards.

So, while i have a look into the latest scandal to hit the US markets and wait for the ET copy, do have a look around. Also, Hold your fingers close for my new blog on leadership Discovery as a compulsory part of my elective with the same name. it is being taught by Professor Debashis Chatterjee. He was described as one of the "thought leaders" of the world by Professor John Kotter of the Harvard Business School for his contribution to the theory and practice of leadership. So looking eager for more classes by him.

Also, soon to come is my post on my trip to Manali last weekend. So till then, have fun and look for your Rab arranged Jodi!!!

Sunday, December 07, 2008


Heard of a lot of RGGIRI when i entered IIML. how rampant it is? How it creates rifts between friends? and the dreaded outfalls of it. BUt never ever thought i would get involved in VelaGiri - Process of doing nothing fruitful and wasting all the time on hand.

Something that i wrote in my diary last night - "Wasted the entire day, without opening the book for a single minute. 12 midnight now, royalstag bottle lying on the bed seductively, and yesterday's hangover still looming large in the head. 'anger Management' movie ready on the lappy and have just completed 'Sorry Bhai'.Ah! Now this is how hectic IIM life is!!"

Especially after this PPO thing i have become quite laid back in life. not interested in anything, be ready to rebel anyone, don't care attitude. Doing everything which i am actually not. Why? joblessness!! they say it right " An empty mind is the devil's workshop", and amm sue the devil is having a gala time in this workshop. Very active indeed.

Have an exam tomorrow, and have still not opened the book. Initially i had thought that i have two days of holidays before the exam and would complete the entire text twice and even practice problems on the software. now i doubt if i would even be able to complete the text half way through. Huh! VelaGiri!!!

Tuesday, December 02, 2008

Now Assam

Where is India headed??

Still when the Mumbai terror war is fresh in the minds, and the city is still in state of reconciliation, there it is - Bomb Blasts in a train in Assam

From the south west state to the north east, the terror engulfs the whole nation.
This is what the Indian Express has to say about the assam blasts:
Three persons, including a child, were killed and 30 others injured on Tuesday in a bomb blast suspected to have been triggered by a militant outfit in a passenger train in central Assam's Karbi Anglong district.

Police sources said the bomb, kept inside coach number 8209 of 901 Lumding-Tinsukia passenger train, exploded around 8 am as it entered Diphu railway station.

They said they suspected militants belonging to Karbi Longri National Liberation Front (KLNLF), which has given an indefinite call for economic blockade in the Karbi Anglong region in Assam from this morning to press their 10-point demand, to have planted the bomb.

However, no one has claimed responsibility yet.

But coordinated bomb blasts in Assam in October, which killed at least 77 people, were blamed on Islamist militants from neighbouring Bangladesh.

After 9/11, travel by air became unsafe, and trains the next option. stay safely in hotels, but then the Mumbai blasts don't allow you that. And now the trains..

is staying at home the only option?? Not exactly!! Not heard about Earthquakes, or maybe the criminal assualts and robbery and stuff?

So, the end conclusion - YOU ARE NOT SAFE ANYWHERE.
On a lighter note i would say the terrorists need some kind of co-ordination. Harm all places, leaving one, and then by law of human nature, the whole population would shift there. So is pakistan (nothing against the country, just needed an example) safe?? nah! Remember that blasts in the hotel, quite recently.

In all this turmoil, i guess my room no. 1053 in the IIML campus is the safest place, except for the assault by Himesh Reshamiya songs, and old flop hindi movies which my neighbours have to put up with.

Sunday, November 30, 2008


Sorry guys. Long time. Was so busy caught up in so many things, that this part of my life got totally ignored.
1. Mid terms (Time in L that i can actually blog the most!!!)
2. Trip to MICA
3. Summer Placements
4. Cadbury PPO and my subsequent acceptance of the same (yes yes! I am joining cadbury)
5. Parties.. thnx to our international friends.. The frequesncy of parties just got too high
6. loadsa other things...

more about all of these in subsequent posts, which i promise would not be long.

For now, i just wanted to kick start the posting thing again, after this long hiatus. So inspite of me still being caught up (This time in academic projects), i wanted to post this from ARBIT MBA.

Funny take on MBA and the after effects on people surviving this two year fun ordeal.

For the uninitiated (which i am sure and hope is a very small minority and more better none at all), World aids day according to Wiki..

World AIDS Day, observed December 1 each year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. It is common to hold memorials to honor persons who have died from HIV/AIDS on this day. Government and health officials also observe the event, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an official proclamation on World AIDS Day. Governments of other nations have followed suit and issued similar announcements.

AIDS has killed more than 25 million people between 1981 and 2007,and an estimated 33 million people worldwide live with HIV as of 2007,making it one of the most destructive epidemics in recorded history. Despite recent, improved access to antiretroviral treatment and care in many regions of the world, the AIDS epidemic claimed an estimated 2 million lives in 2007,of which about 270,000 were children

Signing off for now, with the promise of coming back soon

Tuesday, October 07, 2008

Google Chrome and baba Ramdev

Swami Ramdev , also known as Baba Ramdev, is an Indian, Hindu swami and an ardent admiror of Swami Vivekananda and Netaji Subhas Chandra Bose. He is particularly well-known for his efforts in popularizing Yoga. He is also one of the founders of the Divya Yoga Mandir Trust that aims to popularize Yoga and offer Ayurvedic treatments.

His camps are attended by a large number of people. Over 85 million people follow his yoga camps via TV channels, and video. His yog teaching sessions are for the masses and free for all. His stated principle in life is to be of help to all and as such the sessions are conducted free of charge.

He also insists that the correct way to pronounce Yoga is Yog, as is done in Devanagari-based languages like Sanskrit.( Source: Wiki)

Wait. What amm i doing? Talking about baba n cadre on my collegian blog. Have i got into Yoga, or Yog as baba would prefer? nah! i am still the same old Bharat Jhurani, who likes eating pani puri, and loves masala hindi movies.

This is just to draw up a link between two very unusual things, and show where marketing can lead to. Creativity.

Anyways, now lets talk about Google chrome, yes the google browser that has been making waves within less than a month of its launch. According to statistics reported by Market Share, Internet Explorer lost 1.63 percent of the Web browser market, falling from 72.15 percent to 71.52 percent from August to September. Mozilla's Firefox, which has been hovering around 20 percent in share since May 2008, dipped slightly to 19.46 percent, down from 19.73 percent in August. Google's shiny Chrome browser claimed less than 1 percent of the Web browser market, capturing .78 percent for the month of September.

The fluctuations may not seem like much, with IE still dominating the Web browser market. But the numbers are interesting to look at on a monthly basis because they point to overall trends and browsing habits. And the biggest trend right now is that IE is losing some of its market.

The numbers from Market Share seem to reflect the need for Web browser companies to always be in front of their users. Internet Explorer can certainly relate.

As the numbers continue to fluctuate —and there is no indication that they'll level off—the more visible browsers need to continue to fight to hang onto what they've already established.

For Internet Explorer it was Firefox, Opera and Safari. Now that Google's Chrome is in the mix, it will be interesting to see if and how the numbers continue to shift.

So, google chrome has indeed been creating ripples.

So what? What about Baba Ramdev? " you can't just leave that part dangling" I can hear these anguishes. Here is the link. This picture.

Marketing at its best i should say. targeted right to the techies of Gurgaon, who in all probability were the first users of Chrome in India, and then showing them a connect to Yog. Awesome Babji, you rock. Only that it would take much more than marketing to convince a marketing student. Maybe a little motivation (not little lots of it!), and convictioin would pull me towards it. Not marketing for sure.


Monday, October 06, 2008

Working Overtime

This one is for all those.. working. n working in the sense, getting paid to work. Like, in a office kinda setup.

Most of my friends are into Service companies... typical TCS, INFY types, and many more who were there but left soon not being able to handle their work.

What i get to hear from them is that overtime is something pretty common these days. You go to the office in the morning, open up your mailbox, promising yourself a smoke after reading the mails. nd what do you see there? " WORK ASSIGNED - COMPLETE BY EOD".
This 3 letter abbreviation EOD, meaning End Of Day, is the most terrible thing that has been coined.

It just means, the work is supposed to be done before you leave office, and that may even mean not needing to come again the next day, coz you very well might not leave that night.

In this regard, with all sympathies from a JOBLESS person (yes guys, i have never ever worked and earned money, not counting my stint in Cadbury - that was mere internship). Here to bring a small smile on their wrinkled face, which any Software Engineer, would get in 3 months of joining, i present a small cartoon.

Do look and smile by EOD guys!!

Sunday, October 05, 2008

Where do you sit in class?

College life. Fun with friends. Trips. Line maarinng. First love( is it still first?), and Back Benches. yes, the bench you sit in the class tells a lot about you. The back benchers are always in demand, maybe or most of the times for the wrong reasons though. This particular community. of which i am a proud member and have always been, is in fact so famous that it even has an Orkut presence in various avataars. now this is not to say that only important and famous things find their place in the orkut communities. So many pets and even Study chairs have their own dedicated community.

Coming back, this is something interesting, how can one decide the kind of person one is just by knowing where he sits in the classroom. I started thinking about this, and googled for the same, if there are any research studies in this arena. Why not? When there can be a study on the thinking patterns of people wearing Levi Jeans, why not a study on this topic?

This is what i found on the internet.

Saturday, October 04, 2008

Real Estate Crisis - A close look

This blog is named COLLEGIAN. College life is meant to be fun, adventure, happening, thrilling, falls.. everything. yeah! a little bit of acads. But well, COLLEGIAN remains away from that. So, you don't see any gyan here(is it?)

Here i am posting a mail i recently received from a senior - Manan Gupta, about the real estate prices crisis in US. It is explained in a very simple way, telling why it happened at all.

Do read it carefully to get the gist.

Once there was a little island country. The land of this country was the tiny island itself. The total money in circulation was 2 dollars as there were only two pieces of 1 dollar coins circulating around.

1) There were 3 citizens living on this island country. A owned the land. B and C each owned 1 dollar.

2) B decided to purchase the land from A for 1 dollar. So, now A and C own 1 dollar each while B owned a piece of land that is worth 1 dollar.

* The net asset of the country now = 3 dollars.

3) Now C thought that since there is only one piece of land in the country, and land is non producible asset, its value must definitely go up. So, he borrowed 1 dollar from A, and together with his own 1 dollar, he bought the land from B for 2 dollars.

*A has a loan to C of 1 dollar, so his net asset is 1 dollar.
* B sold his land and got 2 dollars, so his net asset is 2 dollars.
* C owned the piece of land worth 2 dollars but with his 1 dollar debt to A, his net residual asset is 1 dollar.
* Thus, the net asset of the country = 4 dollars.

4) A saw that the land he once owned has risen in value. He regretted having sold it. Luckily, he has a 1 dollar loan to C. He then borrowed 2 dollars from B and acquired the land back from C for 3 dollars. The payment is by 2 dollars cash (which he borrowed) and cancellation of the 1 dollar loan to C. As a result, A now owned a piece of land that is worth 3 dollars. But since he owed B 2 dollars, his net asset is 1 dollar.

* B loaned 2 dollars to A. So his net asset is 2 dollars.
* C now has the 2 coins. His net asset is also 2 dollars.
* The net asset of the country = 5 dollars. A bubble is building up.

(5) B saw that the value of land kept rising. He also wanted to own the land. So he bought the land from A for 4 dollars. The payment is by borrowing 2 dollars from C, and cancellation of his 2 dollars loan to A.

* As a result, A has got his debt cleared and he got the 2 coins. His net asset is 2 dollars.
* B owned a piece of land that is worth 4 dollars, but since he has a debt of 2 dollars with C, his net Asset is 2 dollars.
* C loaned 2 dollars to B, so his net asset is 2 dollars.

* The net asset of the country = 6 dollars; even though, the country has only one piece of land and 2 Dollars in circulation.

(6) Everybody has made money and everybody felt happy and prosperous.

(7) One day an evil wind blew, and an evil thought came to C's mind. "Hey, what if the land price stop going up, how could B repay my loan. There is only 2 dollars in circulation, and, I think after all the land that B owns is worth at most only 1 dollar, and no more."

(8) A also thought the same way.

(9) Nobody wanted to buy land anymore.

* So, in the end, A owns the 2 dollar coins, his net asset is 2 dollars.
* B owed C 2 dollars and the land he owned which he thought worth 4 dollars is now 1 dollar. So his net asset is only 1 dollar.
* C has a loan of 2 dollars to B. But it is a bad debt. Although his net asset is still 2 dollars, his Heart is palpitating.
* The net asset of the country = 3 dollars again.

(10) So, who has stolen the 3 dollars from the country ? Of course, before the bubble burst B thought his land was worth 4 dollars. Actually, right before the collapse, the net asset of the country was 6 dollars on paper. B's net asset is still 2 dollars, his heart is palpitating.

(11) B had no choice but to declare bankruptcy. C as to relinquish his 2 dollars bad debt to B, but in return he acquired the land which is worth 1 dollar now.

* A owns the 2 coins, his net asset is 2 dollars.
* B is bankrupt, his net asset is 0 dollar. ( he lost everything )
* C got no choice but end up with a land worth only 1 dollar

* The net asset of the country = 3 dollars.

************ **End of the story; ************


There is however a redistribution of wealth.
A is the winner, B is the loser, C is lucky that he is spared.
A few points worth noting -

(1) When a bubble is building up, the debt of individuals to one another in a country is also building up.

(2) This story of the island is a closed system whereby there is no other country and hence no foreign debt. The worth of the asset can only be calculated using the island's own currency. Hence, there is no net loss.

(3) An over-damped system is assumed when the bubble burst, meaning the land's value did not go down to below 1 dollar.

(4) When the bubble burst, the fellow with cash is the winner. The fellows having the land or extending loan to others are the losers. The asset could shrink or in worst case, they go bankrupt.

(5) If there is another citizen D either holding a dollar or another piece of land but refrains from taking part in the game, he will neither win nor lose. But he will see the value of his money or land go up and down like a see saw.

(6) When the bubble was in the growing phase, everybody made money.

(7) If you are smart and know that you are living in a growing bubble, it is worthwhile to borrow money (like A ) and take part in the game. But you must know when you should change everything back to cash.

(8) As in the case of land, the above phenomenon applies to stocks as well.

(9) The actual worth of land or stocks depend largely on psychology

Hope you enjoyed the short story, and also learnt something from it.

Friday, October 03, 2008

LUXOR Marketing

LUXOR - the company which makes markers, yes yes the same sketch pen lookalike, which we commonly use to colour our otherwise neat looking text books. It is also used by many to show that they have read the complete book. Even my cousin's 9 year old son, uses a fluorescent luxor marker, just colouring his text book, to avoid his mom's ire, for not studying. What he actually does is just picking up random lines from the text and 'highlighting' them.

On a personal note, i use it thinking i would read this part later, and it would help me before the exams to revise. But Alas! till the day of the exam not more than one chapter is 'highlighted'.

Anyways, this post is about the print ads by LUXOR. The campaign for Luxor Highlighters shows a full page of copy with historical information about historical characters. This copy is then highlighted with a Luxor highlighter in such a manner that the face of the historical character is outlined. The beauty of the ad lies in the fact that the copy, which is continuous, makes complete sense only when the highlighted portion is read too. The copy for the ad was readied after much research on the characters.( source: AFAQS)

I am not really sure about the choice of people except maybe Chaplin, but the ad speaks right of the highlighter. It does take a moment or two to really understand what it says, but a closer look clears, and the whole text seems coherent.

Thursday, October 02, 2008

MTV - Jadoo Ek Bar

The next one in the pipeline. FFFF rocks. Don know what is it? Fully faltoo film festival. Amazing sense of humour.

Found the first one the series - Bbechare Zameen par, on the LAN. FUNNY. ONe word to describe it. Especially the guy playing Aamir khan. his instincts were impeccable.

Even the story line, and the song sung by Cyrus himself. "Kya Mandir ka ghanta hun mein Maa??". the entry of Aamir( mimicked) as Joker was fun. WHY SO SERIOUS?

I believe these parodies would fare better at the box office than the routine masala fares like Chamku. What exactly was the director thinking while making the movie. And Chamku, i am sure the director was bent on a vindictive agenda against the producer.

Anyways, till then, see the poster of their latest offering.

Wednesday, October 01, 2008

How i keep myself busy?

It has hit me many times. Why dont i reply to all people who ping me on gtalk. I sometimes simply ignore that they are pinging, or most of the times, give a reply - "Busy". As if i am the president of the United states, having the entire world out there to go take control.. er. care of.

I analyzed and then listed down all the activities that i typically do in a day, and then formulated a research design to see where i was spending most of the time. the sample time being 3 days of observation. yeah! this is what an MBA does to you, make simpler things complex. Observing myself. Huh!

One thing that stood distinctly in my time sliced period was MOVIES. Very surprising, coz i never imagined myself to be a movie buff. i have always enjoyed the typical comedy govinda salman khan type movies, which don't make sense at all. probably, of late, many such movies are being made.

One more interesting insight from this "SHAMTATA experiment", ( yeah, name everything you do, give it an identity. one more thing an MBA teaches you.), is that most of these movies have been watched in the wee hours of morning, typical time of the show being 5AM to 7AM. Why?? Why don't i sleep?. Coz my tummy cries to get it away from the rats play. hunger. and the mess opens at 7:30, so the best way to pass time - MOVIES. Come on, Stop kidding me. i am not the maggu kinds to study at that unearthly hour. and nature has ensured with the mass factory churned face that i have been given, that no one calls me at such an hour. So, back to MOVIES again.

in this pursuit, i thought, why not benefit you - my dear readers, to a short synopsis of the various movies i have seen in the last two weeks, to help you decide if you really want to get your head hammered upon.

ACCEPTED - A nice decent movie about a guy who does not get "accept" letters from any university, and plans to start one of his own. little did he guess the possibility that this could very well be what he'd be doing. So all you people there, wanting to get into the IIMs and IITs, i guess this is a better way. Start your own BJIIM. (when there can be an RGIIM, wht not a BJIIM?)

Sin City - About a dark corrupted city. and the story of 3 different people and the way they get tangled in the SIN CITY. Watch it, only if you have the sadist taste of seeing people getting killed in the most innovative ways. Ruthless.
Sadist here reminds me of a friend. I don remember why i keep calling her sadist, but now the name has stuck. and don ask what she calls me.

Astha Chamma - A cool telugu flick. had a big crush on the actress right from my graduation days, when she used to host a popular local show. Ah! she has the looks. Movie? Who cared about it? I was just staring at Swati.

Ugly aur Pagli - Shameless degraded copy of the korean flick My sassy girl. Worthless, in spite of it having mallika in it.

Wanted - Who said only Rajnikanth can do all the death defying, gravity defying steps? Who said bullets shot from a normal gun need to travel in a straight line? Who said a car needs to be driven only with hands and the body inside the car? See this movie and break all false beliefs.

Choti Si Baat - KK recommended this one and tempted me towards it by the concept. A loser of a guy - Amol palekar, goes to a learned person, and learns all tricks to floor the girl of his dreams. Also tricks to remove the thorn - Asrani, who is presently hoverng around his girl.Now the plot can seriously be so related, to a guy with looks like mine. Nice enjoyable movie. but learning, nah! Alas i would still remain single, as the tricks thought here seem to be too old to apply in the present world.

Shaurya - Awesome movie about the defence services and its internal processes. Rahul Bose has excelled in the role, ann so has Kay kay and others.A must watch.

Mumbai Meri Jaan - Nice touching movie about the after affects of the local train blasts that rocked Mumbai. Madhavan at his best, and Imran Khan has given an amazing performance without uttering a single Hindi word. Again, A must watch.

A wednesday - A common man's reply to the system, holding them on his toes for one whole day. the movie is set in mumbai , with the frequent terror bomb blasts as the backdrop. If you have not seen this, read no more, and immediately jump away to get hold of the DVD.

Now this was the list of movies completed in the last 14 days. but guys, me still busy, and you may still get the reply " BUSY" on gtalk. I am sorry for that. please email in case of anything really important. Wil surely reply even if the question is as mundane as " how do i crack CAT", or as serious as " My CAT has died how do i do its cremation and the ceremony".

now me off to read my Brother's blog. he's been writing really well and frequently. Especially the post describing his chance meeting with Senorita during the train journey of the industrial tour.

okay, now this would be it, before my next one.( which i am sure will be pretty soon.). now i take your leave, so that i can smoke in peace. practising not to smoke in public spaces for the ban from oct 2nd. you never know i may be fined on the premise that this blog is a public space.

Saturday, September 27, 2008

MTV Marketing

MTV has managed to be the youth icon for a decade or so now. (Ah! it voted Orkut as the youth icon last year, though )

It has been showing some really creative bent of late, and it reflects in each and every activity of theirs.

MTV managed to keep the buzz alive on its flagship hugely popular reality show - Roadies, even when the season was not running. Constantly showing repeat runs, involving the game participants in another reality show - Splitsvilla, and even launching the Roadies Cheatcode DVD set. This has managed to keep alive the same enthu all across, and also keep the cash registers ringing.

Also in adopting the latest youth fabs as the medium to reach out to them, MTV was always the front runner.It make use of Social Media marketing and is using the Orkut community MTV Roadies Battleground to create an Online Contest which is similar to the show's TV version, making it completely interactive.

The roadies show is now ready to go more international after the last year's stint at bangkok. Its Australia now. The posters for the city auditions are mind blowing if anything.

The campus programs also manage to mantain the same fun language. the recent event that it has launched in premier BSchools - A typical BPlan competition, but positioned it as " DO SOME DIFFERENT SHIT". The whole tone of the competition is quite informal, quite appealing to its target segment - Youth. Right way to attrat the young managers to join Vizacom18.

Also, the latest series to hit its screens - "FULLY FALTOO FILM FESTIVAL". The ads presented here are filled with humour. The poster itself would create the curiosity to watch the show atleast once.

Admimst all this, hoow can it miss out India's OSCAR entry.

Wednesday, September 24, 2008

Andhra Wedding

Marriage day!!

Okay guys, before you start assuming things, and the grapevine catches fire, let me calm it all down. No, I have not got married and nor do I think I would be married in the next five years at least, if not more. one more basic thing. I in all probability wouold not et married in Andhra Style, well, unless Trisha hops on proposes, and insists on a telugu traditional wedding. Ah! She was looking so hot in Athadu.

Well, anyways.

This post is about Srini (Nah! He has not got married). His sister got married in april, and we were all invited (nice innovative ppt he had made for the invitation). Quite a dare I should say. Inviting us. Finally, as expected, not many could turn up as everyone was deep buried in their quests to manage a pappu (PPO). Me and Santosh (Yes, the ITC sutta guy, who himself does not smoke!) decided that we would attend.

Marriage on Wednesday. Tusday night 8PM, me and Santosh casually talking on gtalk. We realize that Srini’s sis is getting married, and also that we are both vella sitting home, so decided to go. Even till 9:30 PM I had not informed anything at home, and then I suddenly break the bubble, announcing I am off for a day. Mom’s quite used to these kind of shocks I guess. So, off I go, Konark express, general class at 11PM.

It was one horrifying journey with no place to even stand. I finally manage to reach at about 7AM. Srini was kind enough to come to the station to pick me up. Little did I know that I would be doing this chore for all his other friends who were to come.

Saw the true telugu kinda setup in his house - ones they show in movies. Relatives all over, rituals going on and on. Everyone decked up in the maximum jewellery (I am sure even Tanishq would not be showcasing this amount of jewellery in its shows), and the brightest of the silk sarees. Surprisingly, the men were too simply dressed compared to their better halves. Kids again are all in the showy spree. Donning full suits in the hot Summer.

Lunch is one thing that deserves special mention. 100 kgs of chicken, around 40 goats and I don’t know what other animals are slaughtered for the event. ( Source: Srini). The grandness of the marriage function is measured by the opulence shown in the food. The more the varieties, the better it is.

We had a ball, and and hogged like pigs. We also, completed touring the entire City( that is what Srini claims, it is no better than a village). the entire "city" would take a complete 3 minutes, 38 seconds to see it all. Now you should know how large the "city" is.

We returned back inn the afternoon itself, after the wedding, and by night i was home.

On the whole an amazing memorable wedding, and am now waiting for Srini to get married for the same feast. I am sure that would not be long, say another 2 years maximum, and yes, many of us – friends want to surely go to his wedding. TG dude. And also, to FEEL HAPPY, and NOT SORRY on ourselves. To get some solace on seeing Srini’s…

Tuesday, September 23, 2008

Amnesty ads in China

Amnesty International (commonly known as Amnesty or AI) is a Western based international non-governmental organization which defines its mission as "to conduct research and generate action to prevent and end grave abuses of human rights and to demand justice for those whose rights have been violated.( Source: Wikipedia)

The motto of the organisation is - "It is better to light a candle than to curse the darkness"

The recently concluded Beijing Olympics were spectacular, no doubt about it. Beijing Olympics was the platform China had created to showcase its might, its arrival to the world.

Amnesty tried its full might to highlight the human rights issue in the nation through this platform.The Chinese authorities pledged that human rights would improve through the hosting of the Games. Amnesty swears to hold them to their word, particularly in areas linked to preparations for the Olympics judging their progress and inform the world. The core aim being to assess the impact of the Games on human rights in China, to highlight important related issues and to get the world involved.

Some of the ads it had come out with, to highlight the issue to the global masses are -

When i first saw these ads, had not heard much about amnesty and its activities, nor much about the grave Human rights issue in the neighbouring country. The ads have striked an emotional chord and have gone down well conveying the message in quite a relevant manner.

Sunday, September 14, 2008

Vizag trip - Genesis'08 rocked!!!

A Small idea. A small Venture. It just crossed my mind one lazy evening, talking to a junior.

The outcome: A decent scale event. Venue: a star hotel. Money involved: over Rs. 10,000. 40 odd participants. Vizag's best Verbal coach assisting me during the proceedings. A memorable evening.

Iit all started one evening chatting to a junior, who was depressed with his CV for the upcoming placement season in his engineering college. Some more juniors ask me about this. and there i get this idea. Should i not return something back to the people i have been brought up amidst. A CV WORKSHOP.

Spoke to my juniors to access the market need for the same. It was promising. Booked my flight tickets home, sacrificing the planned LEH-LADAKH trip. Reached home on tuesday evening itself, with the morning spent hopping malls in Delhi with someone special.

Tuesday: Reach home at about 8PM. At about 10, get out of home for a session with my cousins, and primarily with bro.

Wednesday: Vinayak Chaturthi, the Ganesh god festival, so met up all relatives to fulfill that formalities asap. Jatin, My brother left for hyderabad to attend some technical festival on robotics in an engineering college there. Feel more crippled. Now who is going to help me out with all the niceties. I am alone. Went out for a session with one of my cousins, and one other common friend. Drank with glory till the wee hours of morning, making the drinks atop a car, and driving crazy all the way to the new hills near GITAM. The venue for the upcoming software companies.

Thursday: Did all the groundwork for the workshop. Went about working for my PAN cad, and other official work. Set up appointments with possible stakeholders.

Friday: Went down to GITAM, to access the need and spread across the word informally. Also, to setup a team of people among juniors who could help me. Teachers day, so even they were happy seeing me, and was a day well spent. Ended the day with madu frens at Sandy lane, drinking away to glory.

Saturday: Lotsa work to do today. Nothing concrete has been happening on the workshop front. Went ahead with booking of the hotel venue. Thought TIME would help me out with it, at least sponsoring the venue, but to no avail. Daspalla is booked and TIME raises tis hand from this venture. Booked Meghalaya instead - my venue for the workshop. Went down to Career Launcher giving them a proposal of sponsoring the event, or at least using it for their publicity. Abdullah sir is really admirable. his business acumen and the person himself have a charm of their own. My first sponsorship, with the money coming in immediately. Printed the posters and the receipt tickets. Yes, now i can start off. The day was really good. Manage on more sponsorship from Praxis. Went pub hoppinng in the night along with iruag and her friends. We first went down to The Park for a beachside party, where we even got clicked for the newspaper.

And then hopped down to Chrome( a pub with the name of the new google web browser, one am using right now).

Sunday: My friend and junior, Abhishek, who has been helping me out from the beginning, was the one who woke me up with lots of pain that morning. i am dead in slumber. He calls Jatin, asks him to call up home and get me awake. Have to go to TIME AIMCAT Venue for marketing. We did. It was a lukewarm response, and i further built up contacts there. Identified a junior, and neighbour, Radhika, who was entrusted upon with the duty of selling a ticket booklet. Inn the evening went down to an SIBM event, with the same TG. Triued some marketing there.

Monday: Jatin is back from Hyderabad. I spend the whole day in GITAM, going to various departments, to various classes marketing the workshop. I even went to the management college, with the help of Naidu, for further marketing. In the evening, i went down to TIME to market in their classrooms. It was overall a decent response.

Tuesday: THE D DAY. Am tensed form morning. Y?? I dunno. I start off for some more sponsors. I get updates from my team that not many passes have been sold. The event could be a total flop. After all the motivation shots from Nisha, Ahen, Mom, etc.. pull up a strong face, and start getting prepared. "Nothing is going to happen. I AM THE BEST." Theses words keep echoing in my head. And anyways, maximum what may happen? I may just end up loosing some money. Big Deal?.. nah. It was a wonderful learning experience. I have a pint beer in a can, as suggested by Ahen, for good Luck.

The workshop begins sharp at 6PM, as promised. We have decent turnout. Ram Mohan Sir joined me for the event, and it added to the confidence. A person from SDV News had also come down to cover the event. The CV gyan, Ram Mohan Sirs small speech on the does and dont's. Then the GDS, and critical inputs to each. Calling upon a random group to the stage and shooting it all for critical minute analysis. Then the interview gyan, and normal chat about CAT and best practices. It was followed with a detailed question answer session, where i was assisted by Dinesh and Vamsi- My GITAM Friends. Jatin And Abhishek had been managing the logistics from the beginning, at the venue. Overall, the session was a hit, and the participants went back a happy lot.

The night demands party. All of us cousins go down to the terrace bar for a relaxed beer and chat. And then head to the bus station for some Hot idlis. It was one of the most satisfying drinks i have had. A memorable evening.

Wednesday: My last day In Vizag, for these holidays. Next trip would only be in march after completion of MBA. Met up akived at CCD, and then headed to the PAB card office for application. Afternoon i waned to see a telugu movie, a luxury not available in Lucknow. So went to Srinu from Srikakulam on Jatin's recommendation. Evening, me and Vamsi spend some quality time at YMCA, smoking away on deep thoughts.Went down to Ahen's house to pick up a parcel for her, and then head home.

Dad, mom, Jatin and me, head down to Dhaba Express for dinner. After a real long time, all four of us were savouring a dinner together out in a hotel. It felt so good, spending quality time with family. After dinner i head down to Green park for a session with Sailesh, Abhishek, Goel, Siteesh and Jatin. A short session there and a long drive at the beach and some time in Naidu's room, i return back home to finish with the packing.

Thursday: Flight at 11:40AM. Meet up everyone in Family. finish the last minute packing stuff, and set off to the airport. Away from vizag for another six months. My last leg in B-School.

Saturday, September 06, 2008


My 100th post.

and have something special, very close to my heart to share today.

Sunday, August 31, 2008


The movie.

Amazing. Jus seen it. Exams going on, but the reviews were so tempting that had to see it. So there we all started off, after a full plate of good south Indian Biryani in Lucknow, to PVR.

n whoa! What do we find?? Half of IIM Lucknow is out there. The reviews were really tempting.

*Rock on*

The movie starts showing some 4 middle aged guys, unfamiliar faces, who by the end of the movie become so known. All of them are sad with some thing or the other in their lives, trying to divert their energies on something which they dont love to do, but they are doing it.

Sounds like Dil Chahta Hai?? Yes, this movie is about friends( 4 here), and their lives. how it all came to a stop.. their friendship.. their care.. Their MAGIC.

The screenplay needs a special mention here. instead of the typical - show some scenes in the present.. then go to flashback, showing a happy go lucky friends.. n then come back to the present to set everything right. Rock on differs here. The past and the present is so beautifully blended that it just goes on. and the long hairstyles of each of the main characters in the past makes good differentiation.

ONe more special thing to be mentioned about - FARHAN AKHTAR. The producer?? NAh!!.. The actor.. The Singer.. this guy has an amazing screen presence, and his baritoone voice sets it straight. Filled with attitude and charm.

The music rocks, the performances rock, the looks grandeur. It sometimes feels like watching one of those live rock show telecasts on VH!. It is a movie for today.. u have I Bankers.. businessmen.. Failed business man.. All tied up with their passion for music and MAGIC.

The well interspersed music and the humour in the movie just adds in to the gist.

i am not saying that this is the best ROCK movie made ever, but yes, in India this marks a new beginning.

Well, MAGIC is the name of their band.

Surely, this movie would inspire the budding rocksters who definitely need a boost in this country. Except for Parikrama and a few more, there is no worth mentioning bands in India.

n yeah, would love to see the movie again tomorrow itself.. but as Farhan says in the movie - " Compromises to karne padte hai"

So, by the time i write my end term 4 exams.. U ppl.. ROCK ON!!!

p.s.: Me reaching Vizag on 2nd sep, for the end term holidays. YIPPEEEEEE!!!!!!

Saturday, August 30, 2008

Nerolac - New Ad

Goodlass Nerolac manufactures a diversified range of products from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.

Iits recent "touch a child's life " campaign run across major has been received with decent response, and now it has come up with a new TVC.

Nerolac impressions, recently had launched Nerolac Impression Style Zone, a paint store which allows consumers to experiment with colours so that they can create their own stylish homes using the Nerolac range of paints.

Nerolac Impression Style Zone enables the consumer to “touch and feel” the paints before actually selecting. This takes a huge leap from selecting colours from shade cards and leaving the result at the mercy of the painter. Nerolac Impressions Style Zone is a step towards helping the consumers to make an informed paint choice.which previously had the tagline - "AAPKO BANAYE STYLE ICON", has now come up with " SHOW YOUR RUE COLOURS"

Wednesday, August 27, 2008

This one time, at brand camp

Yes, the brand man.. Tom Fishburne, has churned out a book of his cartoons.
It is called - This one time, at brand camp"

Tom is a hard core marketeer, and a wonderful one at that. He says, he started cartooning, drawing behind the HBR cases during MBA.

His cartoons, which just started off as an hobby, have reached great heights. It regularly appears inn many publications, like brandWeek, Market Leader, Asian wall street journal.

Mor about him, in the coming posts.




Thursday, August 07, 2008

Castrol AD

One more ad in the animated series. and this time it is none other than the GOD, the Super Star himself.

Quite funny.

Friday, August 01, 2008

web advertising

Nice ad.

Large sites have complete marketing departments to sell their website. Here i am talking about the marketing of the site itself and not its product. For example, no doubt Yahoo is great, it is doing nice, but yes it needs to rope in new consumers to increase its hit rate and its number of registered users. how does it do that? Marketing. yahoo has complete bilboards in major cities, has radio jingles, Tv ads, etc.. all cajoling the consumer to get online and use Yahoo.

Not all sites can afford that. So what do they do? Advertise on the web itself, pulling people towards it. This is like a TV channel placing its ads on its own channel. how can such a concept work? it will, on the web medium. it does atleast as far as building a recall is concerned.

The ad above is of such a site. It uses clever funny flash animation which sticks in the minds of consumers for long.

One obvious advantage with such a media is - LOW COST, or rather no cost, except for opportunity cost probably.

Great going!

Thursday, July 24, 2008

3 idiots

one book that i really enjoyed reading is - "Five Point Someone", by Chetan Bhagat. A very light read, and the perfect timing. I was just into engineering then.

The news that the book is about to be made into a movie by none other than Munnabhai Hirani had been making rounds. but no real news. VOICE based on chetan's second book made more news. Now we get some concrete info in that front.

Rajkumar Hirani's 3 Idiots starring Aamir Khan, Kareena Kapoor, Sharman Joshi, Madhavan and Boman Irani has gone on the floors. The film is loosely based on Chetan Bhagat's novel Five Point Someone. The first teaser poster of the film is out and has a huge blackboard with mathematical formulae scribbled on it.

The cast


The first characters of the novel are Hari – who is shy and wants to be handsome like Ryan. Hari is average and is bad at vivas. He falls in love with his professor’s daughter and whenever Hari tries to impress his professor, he brings down his image.


The second student is Ryan, he is handsome and adventurous and he always says that he loves his friends more than his parents and he don’t want to mug up things and he gets low grades, in the college exams .He wants to do things in his own way and he tries to do that and he too gets into the five pointers.


The third is Alok-A simple boy who wants to get good grades and earn money to overcome poverty of his family.



Work in progress

Sources reveal that Hirani doesn't want to give away the look of his protagonists soon, which is why the teaser doesn't have any of the actors in it. However, work on the film is underway and Hirani plans to wrap 3 Idiots by December.

Begins September

The source adds, "The shoot of the film with the supporting characters has already begun, Hirani and his team are in Simla and the film is scheduled to be shot in Ladakh, Delhi, Bangalore and Mumbai as well. Aamir and rest of the cast will begin shooting in early September."

Shantanu Moitra has given the music for 3 Idiots while the lyrics are by Swanand Kirkire.

Class is on

Apparently, author Chetan Bhagat was the first to see the poster and quite liked the final result. "Since the setting is that of an engineering college campus the poster had to have elements of a classroom."

The poster has been designed by Rahul Nanda.


Tuesday, July 22, 2008

tasteless they say

This post is not meant for people who are not aware of the site pagalguy.com and not recommended even to those who don't visit it frequently. There is a disturbing post out there, which i quote here, and i would not like to spread it.

Continue at your own risk.

pagalguy.com, started of well, targeted a very niche market of MBA aspirants, which has seen a substantial rise in numbers from the time the site was launched. recently they even celebrated their 2 millionth registered user. It has 11 million odd posts in 30 thousand odd threads. topics as diverse as movies, to the last AIMCAT, PM to velagiri, it covered everything, and it was quite informative for people like me, who got a chance to meet so many matching my way of thinking.

Then why did they have to this??. Hosting a video where some C girls are swearing at a rival college, and using 'Tasteless' language. giving it a fancy title - "Indian institute of tasteless language".

To attract more users?? Does it need to stoop to such a low level to gain such numbers? It may defend it saying, This is what happens in Top B-Schools of the country. Yeah! true, but do the aspirants( to whom the site is targeted) really need to know this?

What about the students featured there?? All girls! Future leaders. Creme of the country. I wish these girls take up a defamation suit against these people. PG would say it has blurred the faces to protect identity. A siple search "IIMC XL" shows the video in the top 3 results of YOutube. unblurred here, mind it.

Instead of this, if there was a video or n article on more important issues like "fake" B-schools, trends of the latest courses in these Schools, interviews with successful students, it would be momre beneficial to its student. This is like the typical Indian Masala movie, where i do want to spread the message, but wait! it has to run on the box office, so show mallika sultry boody, and a rain dance by Kangana. Why?? so, to include the first benchers, the lechers! n go to hell with the real purpose of the message movie.

Commercialism creeps in, and has not left even this place. Sad!!

Seriously did not expect this kind of gimmick by a site of such stature to whom i had high regard, and partly owe my being here at L!

Sunday, July 20, 2008

things one should not do

This is no discourse. This is something from my own life.

I guess people should know their limitations and interests before they venture out into something, just for the heck of it. n then give it a name - " Thrill".

Yeah! This is exactly how i reasoned this decision to my friends - "Yaar, life bahut hi chill ho jaati, thoda excitemtn aur thrill laane ke liye uthaya hai"

Y??.. in no way was my life less thrilling, that i needed to extend it to the heights of depression. Seriously, the next step to thrill is depression. NO! I don't want it.

Jus get me out of this quagmire.( Quagmire on my gtalk status says something else though".

But now, no moving back. Now that i am into it, i have no other option but to fight it. n fight i will. Just need to see how far i reach?

Tuesday, July 15, 2008


One ore of my depressing posts. Read further at your own risk.

It keeps me wondering sometimes. Why do people get depressed?? why is there so much unhappiness around?? is there someone who is completely satisfied with life??

Then i realise. With so much expectations around why would someone not be depressed?. How can one escape the vagaries of this funny thing called LIFE.

Just don't understand why some people behave the way they do. Why do they say things that are not really welcome. Why?? Why??

For short term happiness they go about screwing their life, and the worse part - they are not alone. They take people close to them, people who care for them, people who wish them luck, along with them in this "ADVENTURE" of theirs. All for that small period happiness which they believe would last forever. Why don't they realize this? This is not a fairyland. Why don't they come to terms with reality.

And actually, when they do realize the reality it is too late. they are too far to come back, and even if a few lucky do come back, they are not unscratched.

Depressing. Quite depressing. What option are we left with?? Slow songs on the lappy, in full volume, with fellow wingies whining to reduce.

No Respite!!!

Sunday, July 06, 2008


Confront your soldiers with the deed itself; never let them know your design. When the outlook
is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

Have been reading The art of war by Sun Tzu. Amazing book. I am left wondering, how did Sun Tzu come up with a book long back which is still so very relevant. (Know there are loads of books like that).

One more thing to ponder upon is the striking similarity between a war and corporate life. It is not without any reason that Corporate warfare was coined. I have this keen interest in following what are the internal things that happen behind the board room wars that are more visible. It gives so much insight as how a person strategizes and wants to keep secret all his moves, while he would go to any extent to know info about his rival.

In War, it is as important to know your rival as much as it is to know yourself.

Moving on, i have laid my hands on Watch Out! We are MBA, by Nishant kaushik, an NMIMS grad. this is one more to the list of campus stories made famous by chetan Bhagat's Five point someone. A very light read, and going through it gives an idea, how close all the B Schools in the world work (Snapshots from hell also talked about the same kind of rigour).

Coming to my actual life, have been full with loads of activities and parties in campus. It has been a wonderful academic year till now. the first 4 weeks have been so engrossing and i don't even realize that it is already time for the mid terms (beginning on 17th july). Don't remember a single night in the last one month when i have slept before dawn. Well after the sun has risen.

Hope it continues the same way.

More later, now off to meet a mentee to review her CV.

So in war, the way is to avoid what is strong and to strike at what is weak.

Thursday, July 03, 2008

Am Famous

Yeah.. I am featured on the latest issues of Business today!! thanak you thank you for all the accolades. here is the print shot. okay, to make things straight my back is famous for now (yeah! that is me in the green tee). I was just wondering how exhilirated i feel seeing my pic in print inn a national magazine. I should sure become a politician to satisfy this need of mine.

Thanks to my brother, Jatin for locating the pic.

It has been a fun 3 weeks in campus. Second year relatively seems to be chill, and am sure its not going to be like this for long. how can it??.. It is IIM L after all. just waiting for the wind sheeter to move away for the storm to hit.

Was involved in loads of activities. pulled up a brilliant hoax. managed to make a record in selling the maximum number of t - shirts by one single committee. We as the Student Exchange committee came out with IIML INDIA tees for the batch to flash along with the exchange students. here is the pic.

One more thing for the STEX committee. we had a brilliant Overtures (intro of the committee to the juniors) with a wonderful video. thanks to the creative heads, along with the organizational heads!! lol
had fun making it. amazing experience. spending nights together in that endeavour, and then the satisfaction with the final output is something that cannot be expressed. ofcourse, alongside the memories of making it would be etched for a long time to come. Here i am acting like SARKAR for the shoot. was edited out later though!! :(

and finally one more media to bombard you with. The Video that we presented in the overtures.

If a picture speaks more than thousand words, i am sure a video speaks a lot more.

Saturday, June 21, 2008

Where is the softie in BJ??

Tried tweaking a lot with the blog, adding new widgets, playing around with the existing settings, and tried to rehash it. Even downloaded DreamWeaver to get back to those good old FrontPage memories. But to no avail. I realise that i am no more an engineer. Could not do anything. It feels so bad, that HTML was something that i had taken keen interest on right in second year of engineering. Though it is a very easy thing as far as computers are concerned, but i was so proud of the first site that i developed. GITAMACE

Then i was an engineer. now am an MBA. All those technical things are not my job. They are supposed to be outsourced. Yeah! one thing, in spite of my limited technical knowledge. I managed to put in those google ads. Money making buddy. And also, the site counter. Gotta keep a track of the number of visitors. Consumer Behaviour u c..

Chal then.. more of it later.. Now off to the mess!!!

Monday, May 26, 2008

Airtel free recharge trick


Been travelling a lot, and meeting a whole lot of new people. Travelled around Cochin and Delhi the last two weeks. Just returned back today in the morning, by Kingfisher( My fascination still continues!!)

Well, this post is a more serious one. I have been blogging for the last three years, and thanks to you all have gained a respectable number of readers. So, today I thought I would share something useful to all of you.

I am sure all of you own a mobile, and those who use AIRTEL among you, this one is for you. How much do you spend on phone bills every month? A lot, am sure. It is a serious dent on the pocket, and in spite of all the low costs, there is no respite.

Note: this trick is useful only for AIRTEL prepaid users( like me), others please read on. It may actually work, but not too sure!! 

Recharge your phone every month freely by following this process.
Please follow the instruction & you can recharge your SIM card absolutely free.
Yes it is possible; see how technology can be used to make anyone a fool!

Disclaimer: It is done illegally so the Gandhiwadi’s among you please refrain. Read no further.

For those interested, don't worry nobody can trap you. No legal action can be taken on you for this.

1. Dial " 1415007 " using your phone and wait for 5 seconds
2. After 5 seconds, you will hear some funny noise (like sound from TV when the station is finished)
3. Once the noise stops, immediately dial 9151 follow by your phone number
4. A recorded message "please insert your pin number" will follow
5. Punch in the pin number " 011785 45227 00734″ and wait for the operator finish repeating the above pin number.
6. After the pin number has been repeated, dial “0405”
7. You will hear a message "for air time top-up press 1723″ you just have to follow the instruction
8. After you follow the instruction, the noisy sound will re-appear for about 5 second
9. Once the noise stops, dial " 4455147 " follow by " 146 "
10. After about 5 second, dial " 1918 " after 3 second dial " 4451"
11. After you are done with that, punch in the serial number "01174452271145527 " you will hear a dial tone.
12. Once the dial tone stops, dial " 55524785933 " you will hear " please key in your password"
13. The password is " 254786249782 " wait for the message "your password accepted"
14. You will hear " please insert your mobile number " now you have to be fast to dial your own h/phone number
15. you will hear a dial tone, when the call is answered, dial "1566 " and you will hear "re-confirm mobile number"
16. Once you hear that message, dial " 6011556 2245334” follow by your phone number
17. After a while, you will hear a message "your pin number is accepted" Dial " 1007 "
18. After you are done with that you will hear "your mobile number is accepted"
19. Continue dial " 4566 " you will hear "your password is accepted"
20. Once the second message finish, immediately dial your own phone number
21. Now you will receive a message saying ………..

TIME !!"

Got this by mail, interesting stuff. Just shows how people are in for anything free and would like to grab the opportunity. Now you know why Cadbury Bytes gives a free ringtone with every pack?

Oh! By the way, what do you think about bytes, please mail in your comments at bharatjhurani(at)gmail(dot)com, would love to know it.

Friday, May 16, 2008

Summer shining!

Never thought that there would be an advantage of not knowing any language, but here I am sitting in front of two people commuting in some strange language (Malayalam), and I can’t make anything of it. Talking about the advantage – I don’t have to speak anything (Good it saves my voice). What the heck? I have not come all the way from Mumbai traversing 1000 odd kilometers just to be a silent spectator after completing my job of briefing the moderator. Aah! Wish I knew Malayalam!!

Seriously, I so want to myself interact with the consumers for a better feel of the reaction towards my product here, but am helpless! I am waiting so eagerly for Delhi – Where i myself would be able to interact with the consumers.

I am flying down to Delhi on Monday, would be in the capital on 19th afternoon. Junta in Delhi do ping me, would love to catch up with ya.

My project is going great guns. Am on a all India tour working for my product. Was in Vizag recently, went down to Mumbai for two days for the mid term review, and am now in Cochin ( Yes, God’s own place). Next it is Delhi, and then back to Mumbai. After that a short trip to Vizag to complete the study I started out there. It is a challenging project I should say, and if it turns up in the shape I have visualized, I am sure to be the next FMCG big guy in the country. (Aah! Long dreams I should say!)

Cochin’s an awesome place. I have put up here at MG road (Every major city sure has this road!), and went down to the marine drive yesterday evening ( one other place every major coastal town in the country boasts of!) along with Nirmal Rajoy – My senior at L, who is now headed to AVB group.

Now here I should talk about my last Saturday night in the Vizag trip. Me, Mukesh (Senior at L), Abhinav (Who came down all the way to Vizag from Bangalore > Vijayawada), Gauri, Golu, Sailesh, Abhishek went down to 10D pub. One awesome night it was. Started off with light drinks, graduated to tequila, and then any drink that followed, and gave it a grand finale with the fire shots. One helluva night it was.We partied wild till the wee hours of morning, and then after driving down the others home, me and Abhi were in for some more fun. We went down to Vizag’s night mess – The road outside HSBC call center. Finally, Mom had to call at around 5AM, asking me if I was interested in getting back home any soon! Mom and Dad had to go for their daily walk at 5:30AM, and I had locked the door so that I don’t face any disturbing sleep charges. Now it was high time I get home, lest I be the reason for their missed walking routine and bear the flak.

We got back home at around 5:30 when the sun was up, and people had started their morning jogs. We party revelers had not yet slept. An IIM can seriously screw your biological clock and make you completely unsocial, and insane people blame the call centers for their odd timings! They at least work! We are here awake all night doing nothing productive (Ah! Of course distressing ourselves, if that can be called anything near to productive)

Abhi had a train to catch at 6, and we slept at 5:30 thinking we would wake in 15, but that was not to happen. As expected, we woke up at 9:30, and Abhi was in a fix. Poor guy had a bus to catch at 7 from Vijayawada, and also some pending work to be done. Tight situation!!

We rushed to the station and he managed to get into the yashwantpur express at 11. Hope he reaches on time. I get home, bear the flak for being out all night, and ignoring the social acceptance protocol. Now it was time to get ready and “start” packing. I had a flight to catch at 2 in the afternoon for Mumbai. Dad, mom and Bro all came down to send me off and we went to the airport in a cab. And yeah, I traveled Indian Airlines (Finally something other than a low cost airline!!)

Reached Mumbai at about 5, after a brief halt at Hyderabad. With this constant fear of not being allowed into the hostel, I reached Churchgate, and luckily managed to find Pavan and Kuchi out. I asked Pavan to take in my suitcase, and walked in confidently myself avoiding any kind of eye contact with the watchman out there. Voila! I was here! Back in the hostel. Albeit only for 2 days. Have to leave for Cochin on Wednesday. Slept all evening and night and was in time for the office next day.

2 days in the office, made all travel arrangements, and started off for Cochin on Tuesday late night. Yeah! One more non-low cost airline – Air India. Ah! My fascination with these flying machine (nah! not the jeans brand). Now, Here I am in Cochin raring to go.

Tuesday, May 06, 2008

IN the summer time..

Wrote this in the flight to Vizag

In the jetlite flight. Mumbai to Vizag. Yes baby! Me back home. Nah, don’t worry, me not kicked out of Cadbury yet. Have been sent to vizag for two weeks for a part of my study.

The fortnight is going to be a wonderful, eventful and laded with loads of fun, I am sure.

Have not informed anyone at home about my arrival. Would be good to see their surprised faces, filled with a sense of happiness.

About Cadbury’s and the Mumbai experience. It has been awesome. Landed in Mumbai exactly two weeks back on a Saturday. Went away with Girish (My cousin, working in 3G out here). Spent the night at his PG, and saw the real Mumbai life. Cramped places, fast lives, Single social fabric, filled with loneliness but still people have a smile on their faces. Still people are all bent on invading this metro.

Girish stays in borivalli, which is like on the other side of the metro, from my office at mahalakshmi. So, we went by the Local (nice insights from the local train travel, would come soon in a complete dedicated post for it), to churchgate station where I am supposed to be put up at the Government College Hostel.

Thanks to Rahul, Pavan and others I did land up with some roof over my head, with Rahul as my room mate. We guys from L went for dinner close by, and I retired early to sleep to be ready and fresh for my first Corporate experience. Of course, we also had a trip to the marine drive which is like jus a 2min walk from the hostel also happened.

Now me at home, already a week done, and the study in full process. It feels great to be executing the thing overall, Have realised that planning sitting in the head office is one thing, and hitting the market and executing the plan, talking out with various stakeholders, and convincing them of the plan is a completely different ball game all together.

More in the coming posts….