Thursday, September 24, 2009

IDEA to airtel - with the same number

Mobile Number Portability (MNP), which has been on the anvil for long will finaly be implemented by the beginning of the next year. It would allow subscribers to retain their mobile telephone number while discarding one service provider for another.

So, airtel today, wait aircel has come up with pocket internet – SHIFT! Four days and boom I am on a different network. It would take a maximum of 12 days in Jammu & Kashmir, Assam and north eastern circles, though.
March 20, 2010 is stipulated to be the deadline for this to be implemented all across the country.
Ofcourse, there would be charges for the shift, and some other formalities, which I guess is completely worth the pain.

Brand loyalty is on question, and the consumer is the ultimate winner. The fight for ARPU (average revenue per user) is going to get more fiercer, and the telecom is to see some interesting times ahead.

I so thank TRAI for this initiative, though delayed. I had bought an IDEA sim long back in 2003, when other players were not all that good in network. But boom! What happens, as time passed by, other players came up with good exciting offers, and IDEA was still with the old times.

NIGHT call free, SMS at 1ps, and so many such offers which my college friends took full advantage with very good returns on the personal front. But I just lagged.

Why? I did not want to change my number! Now I finally can get out of idea’s hold.

I guess the next initiative of the government should be to absolve inter state roaming issues too. India is one country, and calling someone from kerala to JnK should be the same, as calling someone in the next room.

Maybe atleast, TRAI could come up with number portability inter state. So, for a person like me, who would keep shifting states would not have to change the number with every state.

All this would just increase the churn among the operators, which is at a very high level even now - 4.5 per cent per month in india, which roughly means that more than half India's over 400 million subscribers change operators in a year.

All for the good of the consumer!!

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